They stopped searching. They started asking.
Your next customer is describing their problem to ChatGPT before they ever open Google. Since February 2026 you can be in that conversation — and local services is an approved category. We build the campaign, wire the pixel to your CRM, and measure it on booked jobs.
● You own the account · month-to-month · runs alongside Google, not instead of it
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There are no keywords to bid on
This is not Google with a different logo. The whole mechanism is different, and agencies still running it like paid search are wasting your money.
You bid on what they type
- Pick keywords, set match types, bid on an auction.
- Quality Score rates your relevance and landing page.
- You see the exact search terms that triggered you.
- Intent is already high — they know what they want.
You describe who you want
- Context Hints — a freeform field where you describe your customer in plain language. This is the targeting.
- Geography by country, region, DMA or postal code.
- You never see the conversations that triggered your ad.
- Intent is earlier — they are still working out who to trust.
Because the brief is the targeting, the writing carries the campaign. That is the work, and it is not something you set once and leave.
What a ChatGPT ad actually is
One ad unit. Business name, image, headline, description. There are two ad types — Static and Product — and to the person reading them they look identical.
OpenAI states that ads do not influence the answers ChatGPT gives, and that conversations stay private from advertisers. You are buying a placement beside the answer, not the answer itself — and anyone who tells you otherwise is selling something that does not exist.
The workflow, start to booked job
The same discipline we run on Google, adapted to a platform where the brief replaces the keyword list.
Write the audience brief
The Context Hints field is the campaign. We interview you the way we would build a landing page — who calls, what breaks, what they say when they are panicking, who you do not want — and turn it into the brief the platform targets on. Get this wrong and no amount of budget fixes it.
Build the creative against your real proof
Four fields, so every word counts. We write the headline and description off things that are actually true about your business — your response time, your guarantee, your licence — and shoot or select an image that looks like your work rather than a stock library.
Set geography and the bid model
Country, region, DMA or postal code, tightened to the area you will actually drive to. Then the bid model: cost per click, cost per thousand impressions, or cost per conversion. We start where the data is cheapest to collect and move once there is signal.
Install the ChatGPT Conversion Pixel
The pixel reports conversions, form submissions and orders back to the platform. Without it you are buying clicks and guessing. We install it, verify it fires on the real thank-you page, and tag every link with UTMs so your own analytics agrees with the platform's.
Non-negotiable — we do not launch without itWire it into your CRM and optimise on booked jobs
A conversion is a form fill. A booked job is money. Every lead lands in your CRM, gets followed up, and the outcome comes back to us — so the number we tune against is jobs on the calendar, not clicks. This is the same loop we run on Google, and it is the only reason the spend is defensible.
You own the account and every loginEarly, and that is the point
These are platform facts as of September 2026, not our client results. We have been running this channel since the self-serve manager opened; we will show you real numbers from real accounts on the call rather than putting invented ones on a web page.
Not every business is allowed
OpenAI gates categories tightly. Worth knowing which side you are on before anyone spends a dollar.
Approved
Local services, lifestyle goods, travel, digital products and education. If you are an HVAC company, a dentist, a roofer, a med spa or a chiropractor, you are in the clear.
Limited — extra review
Financial services and healthcare. Not blocked, but expect scrutiny on claims and a slower approval. We write the creative to survive that review the first time.
Not permitted
Adult content, tobacco, cryptocurrency, gambling and political content. Ads are also kept out of conversations the platform judges sensitive, whatever your category.
