Be the first call, not the fourth.

Yes, from day one. The Google Ads account, the conversion history, the landing pages and every login stay in your name. If you leave, you take all of it and the campaigns keep running. Agencies that own your account are holding it hostage — ask any of them what happens on the way out.

A Google Ads agency manages every part of your paid search — strategy, keyword research, ad copy, campaign setup, bid optimization, landing pages, conversion tracking, and reporting. The best ones optimize for real business outcomes like booked jobs and revenue, not just clicks, by connecting Google Ads to your CRM. We manage Search, Performance Max, Display, YouTube, and Local Services Ads and wire every lead into your CRM so we optimize on booked jobs, not vanity metrics.

Cost depends on your ad spend and how much you want managed — campaign management, landing pages, tracking, and follow-up. Instead of a one-size price, we scope a plan to your goals and budget on a quick consultation. What's constant: no long-term lock-in, you own your account, and every dollar is tracked so you see exactly what it returns. Call (561) 556-9190 or book a consultation for a quote.

They're the same platform. Google renamed AdWords to Google Ads in July 2018 to reflect its expansion beyond text search ads into Display, Shopping, YouTube, App, Discovery, and Performance Max. Any mention of AdWords is just the old name.

Most businesses see their first leads within 1–2 weeks of launch, with optimal performance around 60–90 days as Google's machine learning gathers enough conversion data. The first 30 days focus on data collection and account structure; months 2–3 are when automated bidding gains signal and cost-per-lead improves. Timelines vary with account history, budget, conversion volume, and how quickly customers book.

Look for current Google Partner certification, transparent real-time reporting with direct account access, and optimization toward business outcomes like booked jobs and revenue rather than vanity metrics. We're a Google Partner; you own your account and login, contracts are month-to-month, and we report in dollars. Red flags to avoid: long lock-in contracts, agencies that own your account, guaranteed results before seeing your account, or no direct account access.

Hire an agency when you don't have dedicated PPC expertise, want to scale quickly, or need specialized skills — conversion optimization, tracking, multi-channel — that a single hire can't cover. In-house can work if you have an experienced PPC specialist, a healthy monthly budget, and time for daily optimization. For most service businesses an agency is the better ROI: you skip the hiring process and your team stays focused on serving customers.

We specialize in local service businesses — HVAC, roofing, plumbing, dental, landscaping, med spas, and home services. We understand how these customers search, how to turn a click into a booked appointment, and how to optimize for booked jobs and revenue rather than raw lead volume.

Measure by business impact, not just platform metrics. The primary KPIs are cost per acquisition (CPA), return on ad spend (ROAS), and revenue attributed to Google Ads. Conversion rate and click-through rate help gauge health, but the real question is whether campaigns produce booked jobs. Red flags: optimizing for cost-per-lead without tracking which leads book, campaigns running 90+ days with no structural changes, no CRM or offline conversion tracking, and high spend on broad keywords with few conversions.

Both help you appear in Google, but differently. Google Ads gives immediate paid visibility above organic results, pay-per-click, with full control of messaging and targeting. SEO earns organic rankings over time with no per-click cost but less control. The best strategy uses both: Ads for immediate leads and to learn which keywords convert, SEO for compounding lower-cost traffic. We offer both — many clients start with Ads for immediate calls, then add SEO within a few months.

Yes — it's one of the most effective channels because it captures high-intent demand: people actively searching for a service right now. Unlike social ads that interrupt, Google Search Ads and Local Services Ads appear exactly when someone needs you. The key is optimizing for booked jobs, not raw lead volume, which means CRM-connected tracking and value-based bidding so your budget chases revenue.

Google runs an auction: advertisers bid on keywords and Google decides placement from a mix of bid and Quality Score, a 1–10 rating of expected click-through rate, ad relevance, and landing-page experience. Higher Quality Scores can mean lower costs and better positions, so the highest bidder doesn't always win. We use automated bidding — Target CPA, Target ROAS, Maximize Conversions and Value — with manual guardrails and your CRM data so Google optimizes for revenue, not just conversion count.

Yes. If you own your account (you should — it's a red flag if your current agency owns it), switching doesn't affect your campaign data, conversion history, Quality Scores, or standing. Your new agency simply gets manager access and all history carries over. We audit your existing account, find quick wins, and improve performance without disrupting live campaigns.

We can begin within 1–2 weeks of signing. Onboarding includes an account audit, strategy, conversion-tracking setup, and CRM integration — all before we change campaigns. Most clients see first optimizations live within two weeks and measurable improvement within 30 days.